In '2 Minutes With...', we're going to be hearing from those that work at TMS, getting to know more about them and their thoughts on the industry. First up is Sales Director, Emma Callaghan...
Where do you see the future of print lie?
There's no denying that print audiences will continue to migrate to digital platforms and that circulations will continue to decline, but let's not forget that over 8 million people are still actively purchasing or picking up a newspaper every single day. So in the future, the market will certainly be different, but I believe there will still be a place for print products. Our challenge is to remind advertisers of the value of print as a channel in terms of engagement, time spent, ROI, audience loyalty...Maybe in ten years time print will have a renaissance like vinyl has - wouldn't that be amazing?!
What's the main difference between working at a media agency, and owner?
They're far more similar than you'd think! Ultimately we're all trying to achieve the best result for the client or campaign. I had a brilliant time at PHD but I prefer being media owner side because I love that we have a portfolio of products that we represent, which isn't the case at a media agency.
Someone wants to join your team at TMS, what are you looking for?
Passionate, energetic, curious, proactive
Finish this sentence: 'Did you know that as Sales Director, I...'
have a goal for us...that we're going to win Media Week's Sales Team of the Year. We came close in 2016 but were pipped to the post by ITV. I have absolute faith that we can do it, we have a brilliant team in place and exciting times ahead.