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Sky1 Fungus the Bogeyman

 

Background

Raise the profile of Sky 1’s new flagship family comedy Fungus and the Bogeyman

  • Drive tune in for first TX
  • Drive awareness
  • Create buzz, excitement & talkability around the show

 

CHALLENGE

Raise the profile of Sky 1’s new flagship family comedy Fungus and the Bogeyman

  • Drive tune in for first TX
  • Drive awareness
  • Create buzz, excitement & talkability around the show

 

SOLUTION

An unpleasantly dirty, slimy takeover of Trinity Mirror newspapers and websites to symbolise Fungus infecting the titles.

  • Fungus face appearing in weather, puzzles, stars and cartoons
  • Fungus in the masthead
  • Fungus spoof interview
  • Fungus face-mask
  • Slime across TV listings
  • Slime across website

 

RESULTS

  • Awareness of the show up to 5ppts higher among the print & digital audiences than with the control non-exposed sample
  • 57% of Mirror readers searched out reviews / watched trailers (3 times as many as the control sample)
  • Over 8 times as many Mirror readers watched the show compared to the control sample

Details

Category

Portfolio

Published