Trinity Mirror Solutions has today been unveiled as the new name and brand identity of the group’s commercial division.
TMS will realign the advertising team with the Trinity Mirror brand, which will resonate better with clients and agencies - the rebrand comes on the back of direct feedback from those customers.
A new structure - including three further new senior roles – is also being introduced that will allow the team to better combine the potential of TMS’ brands and audiences for the benefit of advertisers.
Under the new set-up TMS will provide well integrated and creative solutions for clients across Trinity Mirror’s portfolio and the third party publishers the division represents.
James Wildman, Chief Revenue Officer, TMS, said: “Solutions is our commitment to our customers - we will solve not sell - and represents our ability to produce valuable marketing answers to all briefs by leveraging our influential and iconic brands and audiences across print and digital.
“The Mirror is a national power brand, one of the fastest growing in the UK, with global reach and a campaigning voice and editorial differentiation as the intelligent tabloid.
“Trinity Mirror is a cornerstone of the regional and local press and our compelling proposition offers advertisers valuable engagement with local communities in a highly trusted context.
“TMS will be a lighthouse brand within the market - no other publisher can match our powerful combination of national, regional and digital news brands. We can, and will, work better for advertisers.”
This news follows the recent senior appointments of Piers North and Jenny Thomson.