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Trinity Mirror signs TSB as exclusive Pride of Britain sponsor

We are delighted to be able announce our exclusive five-year partnership with TSB for the Pride of Britain and Pride of Sport awards today, the biggest in the event’s history.

We are delighted to be able announce our exclusive five-year partnership with TSB for the Pride of Britain and Pride of Sport awards today, the biggest in the event’s history.

TSB has made a significant, long-term commitment to the ‘Pride of’ brand, which will see them work with Invention to create content, engage consumers and make a difference to local communities. TSB is investing an undisclosed sum and is committed to embedding Pride at the heart of everything they do.

The Daily Mirror’s Pride of Britain awards in partnership with TSB will be led by the ‘Experience’ team within Invention – launched last year and headed up by Michelle Linaker. Experience works with brands to develop bespoke events and integrated brand campaign experiences.

Bespoke branded content will feature in Trinity Mirror’s flagship national and regional titles – an extended portfolio following Trinity Mirror’s recent acquisition of Local World. This will include integrated activations alongside the brands’ editorial output around key content spikes, for example the nominations period drawing to an end.

For 17 years, Pride of Britain has celebrated the nation’s unsung heroes. Last year, close to five million people tuned in to ITV to watch The Pride of Britain Awards honour the achievements of remarkable people. Similarly, Pride of Sport celebrates the nation’s local sporting heroes and champions grass roots sports.

Nigel Gilbert, Chief Marketing and Communications Officer, TSB said: “The Pride of Britain and Pride of Sport awards celebrate ordinary people who do extraordinary things in their local communities, so this partnership fits perfectly with TSB and what we set out to do. We will work closely with the Invention team at Trinity Mirror Solutions to create exciting, integrated ideas – building the TSB brand and connecting with our local audience across Britain.”

www.prideofbritain.com | www.prideofsportawards.co.uk

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