Yesterday morning Trinity Mirror Solutions teamed up with MediaTel to host a breakfast panel debate asking "Has the Newspaper Industry taken its eyes off its strengths?"
James Wildman led the debate, introducing the idea of printism - a bias or discrimination against the printed press.
Referencing Trinity Mirror Solutions’ own research with agency planning teams, he said: "The results show that the focus is moving inextricably towards digital.
There's a huge learning curve for a lot of people in agencies and the focus of conversations with advertisers tends to be about digital and not print. It's all about measureability, programmatic, viewability.
"We're seeing what we've coined 'printism': bias, partiality, unreasoned dislike, hostility or antagonism towards, or discrimination against, print.”
James went on to discuss Trinity Mirror Solutions’ mission to reposition print and show-off its clear and inherent strengths.
He was joined on the panel by Jim Stevenson, a digital transformation consultant, Sue Unerman, chief strategy officer at MediaCom and Lewis Shaw, head of investment at Manning Gottlieb OMD. Dominic Mills, former Editor of Campaign magazine was the Chaired the debate.
The event took place at the Haymarket Hotel in London. Click here to read MediaTel’s report.