A major investigation into immigration will be published in the Sunday Mirror this weekend. The investigation, which has seen journalists from the Sunday Mirror work with Ampp3d, focuses on the data and facts behind the immigration debate.
The 16 page pullout follows feedback from readers, who told the Mirror’s online research community – Mouthpiece – that immigration was the topic they most wanted to read about.
The supplement is supported by a press and online ad campaign, and the creative can be viewed on the right-hand side of this page.
Yesterday, the Marketing team launched a browser plug-in poking fun at UKIP to further promote this weekend’s investigation.
Visitors to Mirror.co.uk were invited to ‘see the world through the eyes of UKIP’ by downloading a small piece of software from the Google Chrome App Store, known as ‘UKIP Goggles’.
The software, a browser extension, modifies the Google Chrome Browser. The browser filters words like 'facts' and 'immigrants' and replaces them with words like 'feelings' and 'sandwich makers'. More than 100 words have been changed to reflect the imagined world-view of a die-hard UKIP supporter.
The goggles have been widely praised on social media and featured on Media Guardian.