For two years the Daily Mirror has campaigned for Change the Law for Life, which calls for everyone in the UK to be assumed to agree to organ donation, unless they actively opt out.
On Wednesday at the Tory party conference, Theresa May announced that she would be changing the law, which could save 500 lives a year in the UK.
The Mirror has highlighted a number of real life stories including that of Max Johnson, who helped urge the Prime Minister to move to an opt-out system. Over the past two years the Mirror and mirror.co.uk have run hundreds of stories, features and probes with the petition for change exceeding 10,000 signatures and with backing from Labour leader Jeremy Corbyn and Lib Dem leader Vince Cable.
Labour MP Dan Jarvis said: "I must pay tribute to the tireless work of the Mirror, the family of Max and campaigners like Paul Flynn and Geoffrey Robinson. This shows what a difference a campaigning newspaper can make."
There was a buzz in the office yesterday, partly because we took part in the annual NABs 'Ride AdLand' cycling competition and there were lots of sweaty men wandering around, but mainly because there was a genuine sense of pride across every department, from editorial through to sales. For a newsbrand to successfully campaign for a law change and make such a difference to peoples' lives is a fantastic achievement.
I bumped into our editor-in-chief Lloyd Embley earlier and he excitedly told me: "I'm absolutely delighted that the Prime Minister has signalled a change in the law on organ donation across England. Wales has already moved to this system, which presumes people will donate organs unless they choose to opt out. Scotland is following suit. In both cases, anyone can, for whatever reason, choose not to be a donor. This is campaigning journalism at its very best and I am extremely proud of everyone at the Mirror who has helped us deliver genuine life-changing, life-saving societal change."
It is credit to Lloyd and his exceptional team, that the Mirror continues to be the campaigning voice of the modern mass market, living up to our mission statement, Fighting for You.
Working in news has both its positives and its challenges, but I can safely say that today has been an extraordinary day for Trinity Mirror, for Mirror readers and for ordinary people living in the UK. It just proves the unique influence that newsbrands have, and will continue to have, for a very long time.