Trinity Mirror Solutions have just launched two new partnership campaigns this week with the Crown Commercial Services (CCS) for Change 4 Life, Sugar Swaps and the Air Travel Organisers' Licensing (ATOL).
The campaigns are Trinity Mirror Solutions first Invention led solutions booked through Aegis since they won the buying account back in November.
Change 4 Life - Sugar Swaps
It's a partnership encouraging our audience to swap sugary foods for more healthy snacks. It will focus on the small changes, for example swapping ice cream for sugar free jelly. We will also be helping consumers substituting full fat Coke with sugar free - by giving away a free bottle of Coke Zero to all our Daily Mirror readers in collaboration with Tesco and Coca Cola.
ATOL - Heaven & Hell
More people book holidays today than any other day in the year, so to coincide with this fact we have launched a partnership with ATOL. Focusing around the theme of "Holiday Heaven & Hell", we will be highlighting what happens if you do and don't book a holiday that is ATOL protected. We have some great content led formats running across the Daily Mirror and Record in January, complemented with digital native ad placements.