McDonald’s is launching a significant partnership with Trinity Mirror Solutions this weekend, tying into the restaurant’s sponsorship of the 2016 Rio Olympics
McDonald’s is launching a significant partnership with Trinity Mirror Solutions this weekend, tying into the restaurant’s sponsorship of the 2016 Rio Olympics.
Bespoke content created in partnership with our in-house creative partnerships team Invention will run in the Daily Mirror on Saturday, the Sunday Mirror on Sunday and online across regional titles including the Manchester Evening News, Liverpool Echo and Birmingham Mail.
The content will highlight an exclusive promotion by McDonald’s Olympic Games Kids programme, offering the Trinity Mirror audience the chance of winning tickets for a child and their parent or guardian to attend the games this summer and to take part in the Opening ceremony of the games – to enter readers need to upload a photograph of their child that represents their passion for the Olympics.
McDonald’s wanted to partner with a newsbrand that has national and regional reach and mass appeal – Trinity Mirror Solutions’ ability to reach the modern mass market (or Modal Britain as we call it) was a key selling point.
Mark Field, Director of Invention, said: “The Olympics is an event that unites not just sports fans but a much broader spectrum of British people who love to get behind their country during a major event like this one – we’ll see the same effect with England at Euro 2016 this summer, too. It’s set to be a fascinating summer of sport, and one advertisers are rightly keen to be a part of. By partnering with Trinity Mirror Solutions, McDonald’s is able to reach families up and down the country, who share a passion for sport"