The Daily Mirror retains its position as the second largest daily newsbrand in the UK according to the latest National Readership Survey (NRS PADD) figures released today
Today's NRS PADD figures show that The Daily Mirror reached an average of 23.3 million people every month across paper, online and mobile according to the figures for the year July 2014 to June 2015. This puts it second behind only the Mail and ahead of the all other nationals including the Guardian, Telegraph and Sun.
The NRS PADD figures, which are the industry standard measure for audience across multiplatforms, also show that on print alone, the Daily and Sunday Mirror outperforms the red-top and mids market with smaller year-on-year declines than competitors. Additionally, read-time of the Daily Mirror is higher than other red-tops at 34 minutes, compared to 29 minutes for the Sun and 27 for the Star. This increases to 42 and 45 minutes for Saturdays and Sundays respectively.
Zoe Harris, Trinity Mirror's Group Marketing Director, said: “It’s pleasing to see our focus on the multi-channel approach is reflected in the increasing audience numbers. We are focussed on providing content that is relevant to our audiences and at a time and place which suits them. Clearly digital is a big part of this nowadays and we have therefore been investing in our mobile apps and websites as well as working to keep our newspapers relevant and fresh. The mix of content our newsbrands provide across our main pillars of news, sports, entertainment and real life is what defines us as the intelligent tabloid and is clearly continuing to appeal to a broad range of readers.”