Trinity Mirror Solutions today launches a new print and digital advertising campaign with Unilever to promote its sponsorship of the Queen’s 90th Birthday Patron’s Lunch.
Unilever today launches a new print and digital advertising campaign with Trinity Mirror Solutions to promote its sponsorship of the Queen’s 90th Birthday Patron’s Lunch. The campaign includes a four-page pull-out guide, ticket giveaway and native content focused on throwing ‘the ultimate street party’, and will run in Trinity Mirror’s flagship national and regional.
On Sunday June 12th 2016, The Mall in St James’s Park will be transformed for its largest ever street party to celebrate The Queen’s patronage of over 600 charities and organisations on the occasion of her 90th birthday.
Unilever, which is sponsoring the lunch, has worked with Trinity Mirror Solutions’ Invention team to ensure that the fun and celebrations won’t just be happening on The Mall. Readers will be given street party tips and recipes, as well as fundraising ideas and community programmes.
Digital native content will also run across Trinity Mirror’s portfolio of national and local newsbrand websites, detailing all aspects of the Patron’s lunch and street party ideas. Trinity Mirror Solutions responded to Unilever’s brief using its unique insight on the middle 50% of the population – or Modal Britain, as we call this demographic – to create a campaign that taps into people’s desire to be a part of a national event.