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Despite months of campaigning, the result of the European Referendum in favour of Leave still caught most of the nation by surprise, including many of the politicians in power. Below, our editor-in-chief Lloyd Embley, shares his diary from the week leading up to the result and offers some insights into the reporting of the result, its built up and the aftermath.

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... and understand the nation

 

Zoe Harris, Trinity Mirror’s group marketing director, shared her thoughts with Campaign earlier this week on why the Remain campaign failed.

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Amir Malik, our Head of Programmatic, shared his thoughts on the options for news publishers trying to navigate the waves of digital evolution with Mobile Marketing this month.

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So why, Zoe Harris asks, isn’t it getting more coverage? Harvey Nichols’ advertising has often set out to shock, grabbing attention, notoriety and talkability. From the incontinent woman to the store thieves, their ads are jam packed with personality.

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Yesterday morning Trinity Mirror Solutions teamed up with MediaTel to host a breakfast panel debate asking "Has the Newspaper Industry taken its eyes off its strengths?"

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The Mirror is exclusively hosting and live streaming a EU debate at LSO St Lukes in London today.

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Last week OMD hosted their inaugural 'Print Week;' five days dedicated to celebrating all things newspapers. The week kicked off to a brilliant start with Lloyd Embley, Editor in Chief of the Daily Mirror and Tony Gallagher, Editor of the Sun, answering questions around the power and influence of the UK tabloids.

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McDonald’s is launching a significant partnership with Trinity Mirror Solutions this weekend, tying into the restaurant’s sponsorship of the 2016 Rio Olympics

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Trinity Mirror Solutions today launches a new print and digital advertising campaign with Unilever to promote its sponsorship of the Queen’s 90th Birthday Patron’s Lunch.

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We are delighted to be able announce our exclusive five-year partnership with TSB for the Pride of Britain and Pride of Sport awards today, the biggest in the event’s history.

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Together with Sony Pictures and Manning Gottlieb OMD our Invention team have launched a new print and digital advertising campaign to promote The Angry Birds Movie. The campaign sees an exclusive four-page comic, puzzles and a competition run in Trinity Mirror’s flagship national titles the Daily Mirror and Daily Record.

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Nothing maximises the power of newsbrand advertising like great creative work in the right context. So we wanted to share some great examples of work that’s getting noticed across our portfolio in recent weeks.

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We are delighted to have been shortlisted in the Customer Insight category for our thought leadership research on Modal Britain for this year’s Marketing Society Excellence Awards.

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The new title, called The New Day, will be available from Monday 29 February across the UK and is the first standalone national daily newspaper for 30 years in the UK.

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Aldi launches a six month campaign with Trinity Mirror Solutions' Invention and the Telegraph’s Spark today. The partnership is part of Aldi’s two year sponsorship of Team GB and their association with the upcoming Rio Olympics 2016.

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Last night Trinity Mirror Solutions played host to over 150 of our media industry friends at our first ever Mirror Pub Quiz in London. Editor-in-Chief Lloyd Embley threw down the gauntlet to  agency teams challenging them to prove themselves up against the intelligent tabloid.

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Our Strategy Director Piers North shared an insight into his role and what's shaping up to be a very exciting and busy year for the Trinity Mirror Solutions team with his 'My Media Week' diary featured in Media Week today.

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Sky 1 begins a print and online campaign today with Trinity Mirror Solutions to launch their new drama ‘Fungus the Bogeyman’, inspired by Raymond Briggs’ much-loved classic children’s book. The campaign will run online and in print for the Mirror and We Love TV Magazine.

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We were excited to host our final 'Pie & a pint with' event of 2016 yesterday in Covent Garden with Deputy Labour leader Tom Watson and longest standing Fleet Street political editor Nigel Nelson

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James Wildman shared his 'View from the Top' with Digiday's editor Jess Davies this week, reflecting on his Modal Britain swap, Ad Blocking and Printism.

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Trinity Mirror Solutions were a proud sponsor of last night’s New York-themed British Travel Awards 2015 at London's Battersea Evolution centre.

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Stars from the world of sport and showbiz came out to celebrate The Daily Mirror and Sport England Pride of Sports Awards last night including Barry McGuigan, Beth Tweddle, David Seaman, David Weir, David Haye, Louis Smith, Sol Campbell, James Cracknell, James Anderson, Greg Dyke, Harry Judd, Ashley Roberts, Lucy Mecklenburgh and Jenni Falconer amongst others.

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Last Thursday Mirror columnist and Weekend Editor Alison Phillips hosted an interview with acclaimed lawyer Michael Mansfield QC in a packed room at Mindshare’s annual Huddle event.

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Mark Field, Director of Invention, addressed a room full of agency and brand professionals at yesterday's Mediatel Media Playground on how content is playing a growing role in communication solutions.

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Death is an eventuality all living people share, and yet, perversely, a tabooed topic the public just won't talk about. Ultimately, an unplanned-for death can create heart ache, financial burden and confusion for the bereaved, a universal truth that Trinity Mirror Solutions planned to reverse as part of The Drum's Do It Day.

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James Wildman featured in Campaign today to discuss a new "ism" that's rife within the media industry.

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Recent Trinity Mirror Solutions recruit Emma Callaghan penned her first blog for industry body Newsworks last week.

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The Daily Mirror held its third annual Animal Hero Awards in association with the RSPCA last night at London’s 8 Northumberland Avenue.

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The Daily Mirror won National Newspaper of the Year at last night’s National Federation of Retails Newsagents Awards.

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Zoe Harris, Group Marketing Director, shares three lessons that marketers should take from Twitter. An approach The Daily Mirror are applying to their latest brand campaign.

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Trinity Mirror Solutions brought the Pride of Britain red carpet to Lidl's new media agency Starcom Mediavest Group this morning

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Sky 1 began a disruptive print and online campaign with Trinity Mirror Solutions today to mark the start of its new show ‘You, Me and The Apocalypse’ – a bold, adrenaline-fuelled comedy drama about the last days of mankind.

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Last week Trinity Mirror Solutions launched activity across national and regional titles to shine a light on Boots’ pharmacy services and encourage Britain to ‘ask your pharmacist’ in a content led partnership developed by Invention.

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The Daily Mirror’s Pride of Britain Awards took place on Monday night with a host of famous faces turning out to honour the nation’s unsung heroes. 

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The Mirror is launching a real-time responsive TV advertising campaign to reinforce the ‘intelligent tabloid’ positioning

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Plan it Day, the precursor to the Drum’s Do It Day where brands will aim to change the world during a day-long event, took place yesterday with 10 brands, including Trinity Mirror Solutions, setting challenges to the Marketing industry to answer

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James Wildman joined Mediatel for their annual panel on Future of National Newspapers on Wednesday

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This week Zoe shared her thoughts with Marketing why brands should take a leaf out of Jeremy Corbyn's book.

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As the aches and pains begin to fade away, Trading Director Dan Tyers looks back on last Sunday's Great North Run and the accomplishments of Trinity Mirror Solutions dream team!

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The latest ABCe figures released yesterday show Mirror.co.uk monthly traffic increase month on month.

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Zoe Harris, Trinity Mirror's group marketing director, contemplates how News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, in a week where the gravitas of news brands was brought home so dramatically

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Trinity Mirror Solutions Invention team has launched the Smart Energy GB campaign today communicating the roll-out of smart energy meters in UK households

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Group Marketing Director, Zoe Harris, talks 'major eventers' to Jonathan Bacon in his "Marketer's essential guide to the Rugby World Cup' in this weeks edition of Marketing Week

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The Daily Mirror retains its position as the second largest daily newsbrand in the UK according to the latest National Readership Survey (NRS PADD) figures released today

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Jess Davies', Digiday's Editor, recently caught up with Mark Field to find out more about Invention. Read her account here.

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Yesterday’s 'Pie and a Pint with… with Matt Dawson and Robbie Savage' saw the good and great of Mirror Sport come together over Pies and Pints to discuss the big sporting events on every sport fans’ mind.

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The Daily Mirror launching a tongue-in-cheek campaign offering readers protection against The Sun, its historic tabloid rival, this summer.

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Dean recently joined us as Senior Invention Planner to further strengthen our Invention offering.

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Watching yesterday's Ashes test unfold Trinity Mirror Solutions saw an opportunity to create a reactive advert in the Daily Mirror's sports pages for the next day's coverage to celebrate this unprecedented sporting triumph.

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On Wednesday Trinity Mirror Solutions hosted the first of its lunch time celebrity guest speaker "Pie and a Pint with…" events.

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Editor-in-chief Lloyd Embley was the main attraction at the Media360 conference in Brighton yesterday.

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Trinity Mirror Solutions has secured the renewal of the advertising sales contract with Local World, following a competitive pitch against MediaForce.

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Today Tony Regan, our Head of Modal Britain, featured in this week's Campaign talking about Modal Britain and their important role in deciding today's election.

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The Daily Mirror celebrated Star Wars day 2015 with a series of especially commissioned ads running through the paper and e-edition.

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Last night Trinity Mirror Solutions Invention team picked up the award for 'Commercial Advertising Initiative of the Year' at the newsawards 2015 for their work on the Department of Work & Pensions campaign 'Pension Square'. 

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Our very own Director of Invention, Mark Field was featured in Media Week's 'My Media Week' today. 

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Trinity Mirror Solutions' chief revenue officer, James Wildman, has penned an opinion piece for MediaTel, one of the UK’s leading sources of insight for the media industry.

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Trinity Mirror Solutions’ Inventions team placed an April Fool’s joke in today's Daily Mirror, on behalf of new client Smart Energy GB.

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Trinity Mirror’s national titles won an incredible six awards and were highly commended in seven categories at last night’s British Press Awards.

The Daily Mirror led the way with six gongs, while the Daily Record scooped one of the big team awards of the night.

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The Daily Mirror celebrated Chinese New Year by handing out delicious Mirror branded fortune cookies across London yesterday. All the messages inside were themed around the Mirror's Don’t Say Stupid brand campaign. 

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We’re speculatively clearing room in the trophy cabinet as Trinity Mirror has been nominated for six gongs at this year’s prestigious British Media Awards.

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Trinity Mirror Solutions launched a Partnership campaign with Camelot to promote MEGA FRIDAY today.

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Trinity Mirror Solutions have just launched two new partnership campaigns this week with the Crown Commercial Services (CCS) for Change 4 Life, Sugar Swaps and the Air Travel Organisers' Licensing (ATOL).

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Trinity Mirror Solutions has today announced the appointment of Andy Atkinson to the role of Sales Director

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A major investigation into immigration will be published in the Sunday Mirror this weekend. The investigation, which has seen journalists from the Sunday Mirror work with Ampp3d, focuses on the data and facts behind the immigration debate.

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The Manchester Evening News is experimenting with clickable interactive front pages, in what is thought to be an industry first.

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Last week, Trinity Mirror Solutions sponsored the 2014 'Media Agency of the Year' Award at the Media Week Awards.

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Trinity Mirror Solutions is launching pinpoint; a new app-mediated, hyperlocal mobile ad platform that intelligently targets smartphone users. The announcement comes in a week when Facebook trailed the launch of their "Local Awareness" ad format in the US.

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Commercial staff in Canary Wharf are running a bake sale competition today to raise funds for Tommy’s charity.

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Trinity Mirror Solutions has today been unveiled as the new name and brand identity of the group’s commercial division.