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Modal Britain

Meet Modal Britain. They are the modern mass market located in the middle of society, not at the bottom. This 'new normal' are a blend of people who would previously have been on opposite sides of the class divide, but who now form what Future Foundation calls the "homogenised middle", with shared values that transcend the old class boundaries.

 

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MODAL BRITAIN

The modern mass market. The middle 50% of the population, that make Britain great.

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