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Modal Britain and Motors

Modal Britain are always on, constantly on the look-out to upgrade their car to a newer more stylish model. This constant search makes the journey to purchasing a car is a long one and newbrands play an important role in seeding car brands in the minds of Modal Britain in the early stage of the selection process and continue to validate that choice throughout the journey.

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MODAL BRITAIN

The modern mass market. The middle 50% of the population, that make Britain great.

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