For Modal Britain Christmas is a time rooted in tradition. It’s the festive culmination after months of planning, when they loosen their purse strings and splash out on those closest to them.
On the lookout for gift and party inspiration from early August, Modal Britain is ready for the Black Friday to Boxing Day deal season, scouring the shops and internet in a bid to create the perfect Christmas for their families.
When it comes to hosting they are no different, increasing the range of supermarkets they visit considerably, seeking value where possible to keep costs down as they look to offset more extravagant festive treats.
Click here to see our Christmas Calendar